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{"id":48329,"date":"2016-07-09T11:39:38","date_gmt":"2016-07-09T14:39:38","guid":{"rendered":"http:\/\/jornalperiscopio.com.br\/site\/?p=48329"},"modified":"2016-07-09T11:39:38","modified_gmt":"2016-07-09T14:39:38","slug":"pela-1a-vez-kia-motors-chega-ao-topo-do-us-initial-quality-study","status":"publish","type":"post","link":"https:\/\/jornalperiscopio.com.br\/site\/pela-1a-vez-kia-motors-chega-ao-topo-do-us-initial-quality-study\/","title":{"rendered":"Pela 1\u00aa vez, Kia Motors chega ao topo do US Initial Quality Study"},"content":{"rendered":"

Pela 1\u00aa vez, a Kia Motors aparece no topo da pesquisa US Initial Quality Study, da consultoria norte-americana J.D. Power, com \u00edndice de 83, \u00e0 frente da Porsche (84), Hyundai (92), Toyota (93), BMW (94) e de mais 28 competidores internacionais.<\/p>\n

O estudo, agora em seu 30\u00ba ano, examina os problemas experimentados pelos propriet\u00e1rios de ve\u00edculos durante os primeiros 90 dias de uso. A qualidade inicial \u00e9 determinada pelo n\u00famero de problemas experimentados por 100 ve\u00edculos, cuja pontua\u00e7\u00e3o mais baixa reflete maior qualidade.\u00a0A melhora no \u00edndice de qualidade inicial foi observada em todas as oito categorias, com 21 das 33 marcas obtendo ascens\u00e3o.<\/p>\n

“Os fabricantes est\u00e3o fazendo atualmente alguns dos melhores produtos em qualidade”, disse Renee Stephens, vice-presidente da J.D. Power. “Ao acompanhar os nossos dados ao longo dos \u00faltimos anos, fica evidente que os fabricantes de autom\u00f3veis est\u00e3o ouvindo seus clientes, identificando os pontos problem\u00e1ticos e est\u00e3o focados na melhoria cont\u00ednua. Tamb\u00e9m ao adicionar mais conte\u00fado, tecnologias avan\u00e7adas e qualidade global mais apurada\u201d.<\/p>\n

No Brasil<\/strong>
\nEm outro estudo da J. D. Power, o de \u00edndice de satisfa\u00e7\u00e3o dos clientes no servi\u00e7o de p\u00f3s-vendas, a Kia Motors aparece na sexta posi\u00e7\u00e3o em 2016. No estudo de 2015, a Kia Motors do Brasil n\u00e3o figurou devido aos volumes comercializados, item de corte da pesquisa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pela 1\u00aa vez, a Kia Motors aparece no topo da pesquisa US Initial Quality Study, da consultoria norte-americana J.D. Power,<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2,53,48],"tags":[],"yoast_head":"\nPela 1\u00aa vez, Kia Motors chega ao topo do US Initial Quality Study<\/title>\n<meta name=\"description\" content=\"Pela 1\u00aa vez, a Kia Motors aparece no topo da pesquisa US Initial Quality Study, da consultoria norte-americana J.D. 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