{"id":92302,"date":"2018-09-22T11:34:00","date_gmt":"2018-09-22T14:34:00","guid":{"rendered":"http:\/\/jornalperiscopio.com.br\/site\/?p=92302"},"modified":"2018-09-22T11:34:00","modified_gmt":"2018-09-22T14:34:00","slug":"novidade-itubaina-lanca-refrigerante-sabor-guarana","status":"publish","type":"post","link":"https:\/\/jornalperiscopio.com.br\/site\/novidade-itubaina-lanca-refrigerante-sabor-guarana\/","title":{"rendered":"Novidade: Ituba\u00edna lan\u00e7a refrigerante sabor guaran\u00e1"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-92303\" src=\"http:\/\/jornalperiscopio.com.br\/site\/wp-content\/uploads\/2018\/09\/Ituba\u00edna-sabor-guaran\u00e1-Neg\u00f3cios-22-09.jpg\" alt=\"\" width=\"1064\" height=\"761\" srcset=\"https:\/\/jornalperiscopio.com.br\/site\/wp-content\/uploads\/2018\/09\/Ituba\u00edna-sabor-guaran\u00e1-Neg\u00f3cios-22-09.jpg 1064w, https:\/\/jornalperiscopio.com.br\/site\/wp-content\/uploads\/2018\/09\/Ituba\u00edna-sabor-guaran\u00e1-Neg\u00f3cios-22-09-350x250.jpg 350w, https:\/\/jornalperiscopio.com.br\/site\/wp-content\/uploads\/2018\/09\/Ituba\u00edna-sabor-guaran\u00e1-Neg\u00f3cios-22-09-700x500.jpg 700w, https:\/\/jornalperiscopio.com.br\/site\/wp-content\/uploads\/2018\/09\/Ituba\u00edna-sabor-guaran\u00e1-Neg\u00f3cios-22-09-768x549.jpg 768w\" sizes=\"(max-width: 1064px) 100vw, 1064px\" \/><\/p>\n<p>A Ituba\u00edna, do Grupo Heineken do Brasil, ampliou seu portf\u00f3lio e apresenta ao mercado o novo sabor guaran\u00e1, novidade acompanhada do novo posicionamento da marca, que busca resgatar a mem\u00f3ria afetiva dos seus consumidores e estimular momentos de divers\u00e3o.<\/p>\n<p>Para traduzir o novo momento da marca, foi criada a campanha \u201cO delicioso gosto do sabor saboroso\u201d, que exalta um dos sabores preferidos dos brasileiros desde a inf\u00e2ncia. O visual das embalagens tamb\u00e9m apresenta um novo design que, de forma criativa e moderna, faz alus\u00e3o ao tempo do guaran\u00e1 com rolha. \u201cNosso objetivo \u00e9 oferecer aos nossos consumidores uma experi\u00eancia que vai al\u00e9m do refrigerante\u201d, comenta Bruna Fausto, diretora de marketing do Grupo Heineken no Brasil.<\/p>\n<p>Ituba\u00edna Guaran\u00e1 est\u00e1 dispon\u00edvel nas vers\u00f5es lata de 350 ml, garrafa pet de 2L e na tradicional long neck de 355 ml, com pre\u00e7os sugeridos de R$ 2,09, R$ 4,39 e R$ 2,59, respectivamente. O lan\u00e7amento j\u00e1 come\u00e7ou a chegar aos pontos de venda do estado de S\u00e3o Paulo, com foco na capital e nas cidades de Campinas\/SP, Ribeir\u00e3o Preto\/SP e Santos\/SP, que estar\u00e3o totalmente abastecidos at\u00e9 o fim de outubro. A vers\u00e3o guaran\u00e1 complementa o portf\u00f3lio da marca Ituba\u00edna, que j\u00e1 oferece os sabores original (tutti-frutti) e ma\u00e7\u00e3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ituba\u00edna Guaran\u00e1 est\u00e1 dispon\u00edvel nas vers\u00f5es lata de 350 ml, garrafa pet de 2L e na tradicional long neck de 355 ml<\/p>\n","protected":false},"author":1,"featured_media":92303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novidade: Ituba\u00edna lan\u00e7a refrigerante sabor guaran\u00e1<\/title>\n<meta name=\"description\" content=\"Ituba\u00edna Guaran\u00e1 est\u00e1 dispon\u00edvel 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